Transactional SMS are for sending important information, alerts or service messages to your clients. With Transactional SMS messages, one can send informative, generic, critical data or information.
Though the Transactional SMS are not meant for promotion of your brand but staying connected with your clients also helps to build trust in the brand. One of the biggest benefits of the transaction SMS is that these can be sent even to DND numbers. However, there should not be any Promotional content in these SMS.